The past decade has seen India’s rapid growth in becoming a digitally empowered society. With a boom in internet and smartphone sales, came an outburst of e-commerce in the nation. Digital payments fueled the e-commerce industry further paving the nation’s way towards a trillion-dollar economy by 2022. E-commerce brought with it a list of gamified processes to combat lethargic consumer behaviour. All of these factors added growth to the Real Estate Industry.
Gamification of sales is employing positive reinforcement to increase sales. Processes like flash sales, vouchers, lucky draws, for instance, pump adrenaline among the users, urging them to make faster purchases. The growing traction of e-commerce also pulled in the Real Estate Industry. Options like Flash Sales, e-auctions, and lucky draws have successfully drawn an audience.
Flash Sales help buyers in getting their dream home without taking a blow on their savings. It also offers a wide range of properties to choose from on one medium. The discounts on such offers are quite substantial. For instance, a 25% off could pull the price of a 1cr apartment down to 75L.
Platforms that provide such facilities ensure that their user base gets sufficient all information they need to cement their decision. This includes facilities like photos and videos along with a list of nearby amenities and necessities. This allows people to buy property in other states without physical presence.
Flash Sales have a dual nature. Not only do they help the consumers but also the developers in multitudes. Gamification of sales help is faster liquidation of assets. It also increases the sluggish speed of sales. What takes about 180 days due to casual consumer behaviour gets crunched to a much shorter period. The moment gamification enters the sphere, it creates a sense of urgency among the buyers. This motivates them to decide faster as they fear missing out on lucrative offers.
Flash Sales in the Real Estate Industry offers consumers various benefits to help them get the home of their dreams. A pioneer in this field has been Kagaay. Kagaay has successfully hosted two Flash Sales by far. It offers its consumers a range of benefits assisting them through the process of buying a home all the while simplifying its slow-moving nature.
Kagaay provided its customers with under-constructed properties, ready-to-move-in properties, plots, and row houses. The unlimited options were distributed across 9 cities and 4 states. It also assisted its users with easy EMD and payment options, along with their credit score reports to check their eligibility for properties for free.
Flash Sales in the Real Estate Industry is not a new concept. What started in 2015 finally gained momentum and customer trust through Kagaay’s relentless efforts in understanding consumer behaviour. Investing in Real Estate is a huge step for many. Kagaay works on it by making the processes transparent and eliminating the brokers from the process. Kagaay made an impressive entry into the Real Estate Industry with its strong reach of 21 million, 1.59 million clicks and 107k downloads.
Kagaay made the best out of the situation during the COVID-19 lockdown. It not only helped builders in selling their inventory and bringing sales out of stagnation but it also helped consumers in buying properties without having to risk their safety and security.
Hence, it is safe to say that Flash Sale in the Real Estate Industry is the future of it. It is the much-awaited solution to all the problems that bother the Realty Industry. Technology and gamification is the future of Real Estate and Kagaay is all prepared to shape it better.